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RESERVE

Legal

Cookie Policy

Last updated: March 2026. This policy explains how Carpathique uses cookies and similar technologies when you visit our website.

What Are Cookies

Cookies are small text files stored on your device when you visit a website. They serve various purposes including remembering your preferences, analysing site usage, and enabling targeted advertising. Some cookies are essential for the site to function, while others help us improve your experience and deliver relevant content.

We also use similar technologies such as web beacons, pixels, and local storage. References to “cookies” in this policy include all such technologies.

How We Use Cookies

When you first visit Carpathique, you are presented with a cookie consent banner. No non-essential cookies are set until you make a choice. You may accept all cookies, reject non-essential cookies, or customise your preferences by category.

Your consent is stored for 13 months in accordance with GDPR guidelines. You can change your preferences at any time using the “Cookie Settings” link in our website footer.

Managing Your Preferences

You can manage your cookie preferences at any time by clicking the “Cookie Settings” link in the footer of any page. You can also manage cookies through your browser settings.

We respect the Global Privacy Control (GPC) and Do Not Track (DNT) signals. If your browser sends either signal, non-essential cookies will be disabled by default.

Your Rights

Under GDPR, CCPA, and applicable privacy laws, you have the right to:

  • Access the personal data we hold about you
  • Request deletion of your personal data
  • Request portability of your data
  • Withdraw consent at any time
  • Object to processing of your personal data
  • Lodge a complaint with a supervisory authority

To exercise any of these rights, contact us at privacy@carpathique.com.

Data Retention

Consent records are retained for the duration of your consent period (13 months) plus an additional 12 months for legal compliance and audit purposes. Analytics data is retained according to the retention policies of each respective service provider.

Third-Party Data Sharing

When you consent to marketing or analytics cookies, data may be shared with the third-party providers listed in the cookie inventory below. Each provider processes data according to their own privacy policy. We have entered into data processing agreements with all third-party providers to ensure your data is handled in accordance with applicable privacy laws.

Complete Cookie Inventory

Strictly Necessary

Always Active

Essential cookies that enable core site functionality including security, session management, and consent preferences. These cannot be disabled as the site cannot function without them.

cq_consentCarpathiqueStores your cookie consent preferences and timestamp13 monthsfirst-party
cq_sessionCarpathiqueMaintains your browsing session for navigation and form stateSessionfirst-party
__vercel_live_tokenVercelDeployment and hosting infrastructureSessionfirst-party

Analytics & Performance

These cookies help us understand how visitors interact with the site by collecting information anonymously. This data helps us improve site performance, content, and user experience.

_ga, _ga_*Google Analytics 4Distinguishes unique users and sessions for traffic analysis2 yearsthird-party
_gidGoogle Analytics 4Distinguishes users for 24-hour engagement tracking24 hoursthird-party
mp_*MixpanelBehavioral analytics for understanding user journey and engagement funnels1 yearthird-party
amp_*AmplitudeCohort analysis and retention tracking for product insights1 yearthird-party
_hp2_*Heap AnalyticsAutocapture analytics for retroactive analysis of user interactions1 yearthird-party
_hjSession*HotjarHeatmaps and session recordings to understand scroll and click behavior30 minutesthird-party
_clck, _clskMicrosoft ClaritySession recording and heatmap analytics with rage-click detection1 yearthird-party
fs_uid, fs_luaFullStoryEnterprise session replay with frustration signal detection1 yearthird-party
sentry-*SentryError tracking and frontend performance monitoringSessionthird-party

Marketing & Advertising

Marketing cookies track your activity across websites to help deliver relevant advertisements and measure campaign effectiveness. These are used by our advertising partners to build a profile of your interests.

_gcl_*Google AdsConversion tracking and remarketing for Google advertising campaigns90 daysthird-party
_uetMicrosoft AdvertisingBing/Microsoft conversion tracking and remarketing audiences13 monthsthird-party
_fbp, _fbcMeta (Facebook/Instagram)Conversion tracking and audience building for Meta advertising platforms90 daysthird-party
li_fat_id, li_sugrLinkedInB2B conversion tracking and investor audience targeting30 daysthird-party
twclidTwitter/XConversion tracking for Twitter advertising campaigns2 yearsthird-party
_ttpTikTokConversion tracking for TikTok awareness campaigns13 monthsthird-party
_pin_unauthPinterestConversion tracking for Pinterest lifestyle campaigns1 yearthird-party
_rdt_uuidRedditConversion tracking for Reddit targeted campaigns3 monthsthird-party
ttd_*The Trade DeskProgrammatic display retargeting for high-intent visitors1 yearthird-party
cto_*CriteoRetargeting for high-intent visitor re-engagement13 monthsthird-party
taboola_*TaboolaNative advertising conversion tracking1 yearthird-party
outbrain_*OutbrainNative advertising conversion tracking1 yearthird-party
__hs*HubSpotCRM integration, lead scoring, and contact behavior tracking13 monthsthird-party
ajs_*SegmentCustomer data platform for unified analytics and marketing event routing1 yearthird-party
cq_utmCarpathiqueStores UTM campaign parameters for marketing attribution90 daysfirst-party
cq_attributionCarpathiqueMulti-touch attribution tracking for campaign analysis90 daysfirst-party

Personalization & AI

These cookies enable personalized experiences including visitor identification, content recommendations, and conversational AI features tailored to your interests and browsing behavior.

cb_*Clearbit RevealCompany-level visitor identification to understand which organizations visit the site1 yearthird-party
6s_*6senseAccount-based marketing intent data and visitor identification1 yearthird-party
apollo_*Apollo.ioVisitor intelligence and data enrichment for lead qualification1 yearthird-party
zi_*ZoomInfo WebSightsCompany-level visitor identification and enrichment1 yearthird-party
intercom-*IntercomLive chat, visitor tracking, and lead qualification assistance9 monthsthird-party
drift_*DriftConversational marketing for investor inquiry qualification2 yearsthird-party

Social Media & Embeds

These cookies are set by social media platforms embedded on the site and enable content sharing, social features, and third-party media playback.

customer_io_*Customer.ioEvent-driven email and SMS automation tracking for subscriber engagement1 yearthird-party
klaviyo_*KlaviyoEmail subscriber behavior tracking for marketing automation1 yearthird-party

Contact

For questions about this Cookie Policy or our data practices, please contact:

Carpathique
Spring Church, Pennsylvania
privacy@carpathique.com